Alphabet soup ... does it really matter?

I stumbled upon an article I had saved from The Wall Street Journal, April 24, 2006 issue titled "Alphabet Soup," by Karen Hube. The subtitle reads "Financial advisors are adding more titles to their business cards. Do any of these labels really matter?

Great question. Do they? Well, I won't comment on the ones for financial advisors, but will for performance measurement professionals. Yes, the CIPM (Certificate in Investment Performance Measurement) really does matter.

It further strengthens our profession; and, it enhances your own stature, identifying you as someone who has achieved a high level of valuable knowledge.

And so, I have but one question for you: if you haven't gotten yours, yet, what's holding you up?