The rumors (rumours for our UK friends) have been circulating for months. Rarely does a day go by when one of us isn't asked "are you guys starting a jewelry line?"
It makes us wonder, are our phones bugged, is the NSA on our tail, is Tiffany or Bulgari spying on us?
Well, we've gotten tired of avoiding all the questions, and so must confess that the answer is:
YES! YES! YES!
There, I've said it. Are you happy now?
We are going into the "bling" line, big time!
Both Patrick Fowler, our company's president, and Chris Spaulding, EVP, have urged me, dare I say, pleaded with me, repeatedly to keep it a secret, but I cannot any longer. I'm tired of dealing with the constant and continuous inquiries. I can't take it anymore.
The stress is killing me! I'm tired of sleepless nights, trying to figure out the best way to respond. Ask my wife, she'll tell you of the endless rolling over, tossing and turning, that have been a standard nightly ritual for me for months. I'm tired of Jed Schneider's, John Simpson's, et al's constant pleading for us to acknowledge what many have suspected. They, like I, have been pestered by colleagues, clients, and even competitors! "What's up at TSG, I hear you're going to start a jewelry line." When we show up at a verification client, we don't hear "what's new with GIPS?," but rather, "is it true, is it true, are you going into jewelry???"
Sorry, but I can't take the stress, the strain, the subterfuge we've had to deploy to keep our biggest secret secret!
One of our dearest friends and clients, who participated in a review of the initial design, has been asking "when will it come, when can I get mine?" The NDA we made her sign is tearing her apart. Well, the wait is nearly over.
Our first creation, which will no doubt be a "hot seller," sought by all investment performance men and women who appreciate the finer things in life, will be unveiled at this year's PMAR conferences.
And because the North American event precedes the European by only a month, we will ask the attendees to please be silent, so that their European counterparts aren't denied the chance to see first hand for themselves what we expect to be an award winning design.
That's it. I've said it. But that's all I'll say until next month.
Mum's the word.
Sorry, Patrick and Chris, but I had no choice. Please forgive me, my weakness. I can't take keeping this secret secret any longer. Please forgive me. No wonder I had a difficult time in the army whenever we did survival training ... I'm weak at heart.