Monday, February 1, 2010

PMAR VIII ... shaping up to be the best yet!

I just learned that the number of registrants for this year's Performance Measurement, Attribution & Risk Conference (PMAR) is double what it was a year ago! Obviously, that's fantastic news. We are hoping to set a new record attendance for this very popular event.

PMAR has arguably become the leading performance measurement conference in the U.S. There are many reasons for this, but the basic reason is that The Spaulding Group isn't a "conference company" hosting a performance measurement event; it's a performance measurement company hosting a performance measurement event. And if there's anything we know, it's performance measurement.

Jersey City? It's the largest city in New Jersey. It's also right across the Hudson River from Manhattan, meaning it's quite easy to get to, from NYC, the Newark Airport, and any location along the Eastern Corridor of the States (from Boston to Washington, DC).

PMAR has been SO successful in the States that we're taking it on the road, to London, where 8-9 June we will host the first PMAR Europe Conference. We had been asked by several of our colleagues to bring it to Europe for some time and decided this year to make the move. We're partnering with Rimes Technologies to deliver an event never seen before on that side of the Atlantic. Like PMAR U.S., it will be educational, informative, and quite enjoyable, too: we guarantee you'll have fun!

If you haven't experienced PMAR, you owe it to yourself to join us this May 19 & 20 at the Hyatt Regency Hotel in Jersey City, NJ or 8-9 June at the America Square Conference Centre in London. To learn more, visit our website or contact Patrick Fowler or Christopher Spaulding. And by the way, we'll take the risk! If you don't agree that PMAR is one exceptional conference, we'll refund your money!

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