- Measuring performance: performance in golf is measured quantitatively (a player's score), just as we do with performance
- Benchmarks: Here we have at least two standard methods:
- An index: the course's par
- A peer group: the field that the player is part of. E.g., Phil Mickelson just won "The Open" (aka, the British Open); anyone else playing in the tournament arguably had a chance to win.
- Rules: performance measurement has the BAI standards, the ICAA standards, the GIPS(R) standards, while golf has the PGA standards
- Risks: we have various risks that come into play in investing, such as market and idiosyncratic, while golf has bunkers, water hazards, woods.
Metaphors, analogies, etc., are very helpful ways to communicate ideas. It helps folks better to relate to concepts, and tying golf in (something many are familiar with) is just one example.