This morning there was an advertisement from CancerCenter.com, that included the following disclaimer:
No case is typical.
You should not expect to experience these results.
It occurred to me that such a statement might be an appropriate inclusion in any presentation of past performance results, be they in compliance with the Universal Advisor Performance Standards (UAPS), the Global Investment Performance Standards (GIPS(R)), or simply reporting that complies with no standard to a prospective client.
It's a fact, is it not? There are no "typical" cases. We have averages, but often even the averages don't represent any account in particular, but rather represent the blending of accounts.
What do you think? Should this be a required statement? Would it add to the presentation or better serve the prospect?