He later quotes Tom Chubb, a retired marketing executive who said "What I want to be able to do is to look at those different locations where my nest egg is stored and try to determine whether my financial advisers are doing a good job." Here we want to evaluate the financial advisers.
Apparently Google Finance is considering a "total-return chart," but they don't have any plans to introduce one. Yahoo apparently has one "in the pipeline."
What is it the investors are interested in? We've been through this a few times, yes? It depends on the perspective from which the question is posed:
- How am I doing? We want a money-weighted result.
- How is my portfolio manager or financial advisor doing? We're talking time-weighting.
Oh, and for Mr. Chubb and others like him, we are finding more and more broker/dealers (several of whom are our clients) providing their clients with rates of return. Granted, they're often only from one perspective, but this solves at least one of their needs. And many can consolidate the holdings from other managers, so that the investor sees a single report that covers all their investments.
It really shouldn't be that hard, should it? We don't think so.